Active together for bees

Bees are real superheroes for nature and environmental protection. We all know that, among other things, bees are responsible for pollinating plants in an ecosystem. Without these and many other pollinating insects, our nature would be much less colorful and numerous plant species would no longer exist. This reduced diversity in our flora would also have a direct impact on our food.


Bees are also of great importance for agriculture. They pollinate not only flowers, but also fruit and vegetables. Without bees, agricultural crops would not grow and bear fruit. Our farmers’ production would be considerably smaller and the supermarket shelves would be empty. It’s safe to say that bees are not unimportant as an economic factor either. Honeybees pollinate around 80 percent of our plants. But bees, like many other insects, are under threat: global warming, environmental pollution, intensive agriculture, the use of pesticides and the increasing loss of biodiversity are all taking their toll on beneficial insects.

The smart beehive

At Telekom, we take care of bees, and we do so with the use of cutting-edge technology. In the “Magenta Blossom” field, we have equipped our own beehives with IoT technology, among other things. IoT stands for “Internet of Things,” or the intelligent networking of devices. This technology ensures that devices can communicate with each other by exchanging data and information. The sensors in the hives constantly record temperature and weight trends. This allows us to gain detailed information about the development of the bee colonies and their honey production. The best part? You can even follow the whole process live on the Internet on a dashboard.


In this exciting topic, we are developing new technical solutions in cooperation with our partner from Vienna. We observe parameters such as weight, temperature, or bee activity in the hive. The observations enable interesting options. These include:

  • Optimization of honey production
  • Early detection of parasites and diseases – acute weight loss, for example, can be a sign of Varroa mite infestation
  • Measurement of brood chamber temperature – it allows conclusions to be drawn about the bee mass
  • Data analysis to identify trends and patterns transmitted via the Telekom mobile network – this could identify seasonal changes in behavior as well as regional differences in bee health or draw certain conclusions about the local environment. For example, when a particular plant is exactly in bloom or when there is a shortage of forage in the vicinity of the hive
  • Protection of bees – threats to bees are detected through monitoring, for example, the IoT trackers provide protection against theft
  • Collection of production data – for example, for the jars of our Telekom honey equipped with NFC chip.
  • And finally, less stress for the animals – as beekeepers need to intervene less in the hive through the data dashboard and still have full transparency about the situation

For more information about the Telekom IoT bees, follow this link.

There are currently 30 beehives connected throughout Europe. These hives are home to the so-called “mellifera mellifera”, also known as the European honey bee.

New opportunities for the future

Digitalization offers great potential for the care of bees. So-called “digital hive monitoring” can in fact also be integrated into other systems, enabling comprehensive monitoring and optimal management for beekeepers*. The data obtained can then also be shared with researchers, which in turn opens up the following possibilities:

  • – Brood cycle determination: Special sensors can determine the brood cycles of the queen bee and help monitor the health of the entire hive.
  • Sustainability assessment: The environmental, economic and social sustainability of beekeeping can be assessed using digital data. In addition, these data provide insights into environmental impacts, optimize productivity, and facilitate work processes. They also serve to provide overall transparency and build trust with participating stakeholders.

It is fascinating to see the huge role that small animals like our native bees play in the context of climate change. It is therefore even more important that we keep reminding ourselves of this meaning.

For more information on how to monitor honey bee health or predict swarm behaviour, click here.

Wir bieten nicht nur das beste Netz, sondern sorgen auch für besonders grüne und nachhaltige Produkte und Initiativen.

We not only offer the best network, but also ensure particularly green and sustainable products and initiatives.

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We are making our future not only more digital, but also safer, fairer and more livable.