Sustainability is so close to our hearts that we are not only committed to environmentally friendly packaging, greener stores and digital participation: We also want to help our customers make more sustainable purchasing decisions.

That’s why we’ve teamed up with European mobile operators Orange, Telefónica, Telia Company and Vodafone to launch an industry-wide consumer label for mobile phones: here comes the Eco Rating.

Since 2021 the Eco Rating label informs our customers about the environmental impacts of different mobile phone models. Transparently and easily described the overall score tells you which model performs best in categories like longevity, repair and recycling compatibility, climate compatibility as well as conservation of resources. A total of 100 points can be reached.

And since climate and environment protection are truly dear to our hearts and we continuously learn, we keep reviewing and updating the Eco Rating. On January 1st, 2023, we introduced the latest edition of our methodology, and the reasons are comprehensible.

For example, new device technologies like innovative camera modules are implicated in the rating. We also are able to access the experience from the ratings of more than 300 devices as well as the feedback from our customers, other network providers or NGOs in order to eliminate weaknesses and faults.

Resulting from this are the following adjustments to the methodology of our Eco Rating label:

• Aspects that are fulfilled by almost all mobile phone models by now, have a lower weighting for the final score.
• The production of mobile phone models using renewable energies, or a longer life span are additionally captured and rated.