Our goal: increase transparency & raise environmental awareness together


A harmonized environmental scoring system for mobile phones

So that our customers can make informed and more sustainable choices.

A harmonized environmental scoring system for mobile phones.

Sustainability is so close to our hearts that we are not only committed to environmentally friendly packaging, greener stores and digital participation: We also want to help our customers make more sustainable purchasing decisions.

That’s why we’ve teamed up with European mobile operators Orange, Telefónica, Telia Company and Vodafone to launch an industry-wide consumer label for mobile phones: here comes the Eco Rating.

With an overall score and 5 key aspects, the label informs our customers about the environmental impact of different mobile phone models: transparent & simple.

Eco Rating Label

Great things start small. Over time, we want to label more and more mobile phone types with the Eco Rating.

You can find more about the Eco Rating methodology at Here you can find all smartphone devices with Eco Rating smartphones with Eco Rating that are sold in our store.