LABEL

MAGENTA IS NOW NOT ONLY GREEN, BUT ALSO GOOD.

Good deeds now have a label

Or rather two. So that everyone can see we take this seriously. Enter: #GreenMagenta and #GoodMagenta.

MAGENTA IS NOW NOT ONLY GREEN, BUT ALSO GOOD.

Because under these names we unite everything we do to make our world fairer and more sustainable – and make this visible for everyone. This way, we can not only live up to our own standards, but also inspire others to join in.

The new labels have replaced our previous we care label since 2021. Therefore, it may happen that our products are still labelled with this old label.

Find out more about #GreenMagenta and #GoodMagenta on our company website.