A T of wildflowers and herbs

Everyone knows that the “T” and the color magenta stand for Telekom. But a “T” made of wildflowers and herbs currently also proves how close to our hearts sustainability and climate protection are in our “Magenta Blossom” project. The T logo with the lettering #greenmagenta on our huge field is planted from many different wildflowers and herbs that we have specially selected.


In full bloom, “Magenta Blossom” offers a more than impressive collection of wildflowers and herbs. Some of them are rare, others even highly endangered, such as common lady’s mirror, field marigold and round-leaved hare’s ear. These species are therefore particularly worthy of protection.

If you want to know exactly which plant species are threatened, we recommend the so-called “Red List”. Here you will find an overview of all plants.

But what exactly does that look like in our field? The blooming islands in the form of our logo and the lettering #greenmagenta bring back a diversity that has almost been lost in our country. The islands consist of more than 50 varieties of flowers and wild herbs – “magenta” includes field pea, cornflower and red clover, while “green” contains borage, real buckwheat and wild coriander, for example. The surrounding flowering strip is home to path mallow, seed vetch, primal rye and many more. In the selection, less emphasis was placed on “spectacular” plants, but rather on rather inconspicuous plants that are, however, particularly important for bees, butterflies and many other insects.
Also included in the field are so-called “deep-rooted plants” – plants that bind nitrogen and CO2 in the soil and form humus from it, thus promoting natural life there.


We know that all living beeings and plants have always had their specific place and also a very special purpose in nature. Everything is interconnected with everything. The idea of Magenta Blossom is to settle a broader biodiversity within the conventional sugar beet cultivation through blooming islands. And we invite you to visit us on site, learn about biodiversity and the connection of all living things, and at the end of the day, take this knowledge into your everyday life. The main flowering period of our blooming islands is approximately from August to September. We recommend a trip to the “Magenta Blossom” field especially during this time – whether with family, friends, or a school class.


There is an app for everything – even for our field

But before your visit, we would like to recommend something else: the app “Flora Incognita”, which was developed by the TU Ilmenau and the Max Planck Institute. It’s a plant app that enables you to find out in seconds what flowers, plants and herbs are called and whether they are protected. It’s especially fun on site at our field. Best of all, the app can be set up in less than a minute, and you don’t even have to create an account as a guest.

DieThe “Flora Incognita” app is available in the Apple App Store for iOS and in the Google Play Store for Android. Have fun with it!

Here is a list of the main flower and wild herb species that you can discover in the Magenta Blossom field, divided by color and with interesting information.

You can download the list here and go on a discovery tour with it. Have fun with it!


Keep an eye on the hashtag #greenmagenta or #magentablossom to not miss anything.

Wir bieten nicht nur das beste Netz, sondern sorgen auch für besonders grüne und nachhaltige Produkte und Initiativen.

We not only offer the best network, but also ensure particularly green and sustainable products and initiatives.

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We are making our future not only more digital, but also safer, fairer and more livable.